1. Proximity- Related items and colors group together .
2. Aligment- Everything visibly connected.
3. Contrast- Makes things different.
4. Balance- A nice stability of content
5. Rhythm/Unity- Everything being brought together
6. Emphasis- Drawing attention to your content
7. Variety- Giving a harmony effect and keeping it lively
8. Closure- Open and incomplete image
8. Movement- The way the eye follows your design
9. Texture- Modified surface quality
10. Value- Relationship between the light and dark aspects
11. White Space- Area lacking content
12. Color- To evoke and develop emotions and feeling
13. Line- Continuous movement of a point moving along a surface.
14. Scale- Sizing objects
15. Value- Relationship with light and dark on a surface or object. Gives depth and perception.
16. Form- Differentiating the width and depth of 3D or any objects.
17. Gradation- Sizing and giving direction to produce a linear perspective.
18. Continuity- Continues with movement and direction.
19. Asymmetrical Balance- Dissimilar objects with equal visual or weight
20. Unity with Variety- Similar objects modified to add variety
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